Privacy Policy

Information you provide and what happens to it

Before you submit anything through the contact forms on this website, read how your details will be treated. When you send a message, ask a question, or leave feedback, you are choosing to share certain information with us, and this policy governs what we do with it from that point onward. Continuing to browse the site after reading this page counts as your agreement to these practices.

We collect only what is needed for the website to function and for us to respond to you properly. The categories below describe the types of data that may pass through our systems depending on how you use the site.

• Contact details, such as your name or email address, but only when you type them into a form voluntarily
• Technical information about your device, including browser type, operating system, device model, and IP address
• Usage records showing which pages you visited, what you clicked, how long you stayed, and where you came from
• Communication records tied to messages, feedback, or support requests you send us

What we do with your information

Every piece of data we hold serves a concrete purpose. We use your contact details to reply to your messages and to address any issue you raise. Technical data helps us keep the site running reliably across different browsers and devices, and it lets us spot suspicious activity that could indicate abuse or attempted intrusion.

Usage data shows us which review pages actually help readers and which ones fail to hold attention. We study click patterns and time-on-page figures to decide where content needs rewriting or restructuring. When we analyse visitor behaviour, we prefer to work with aggregated, non-identifying figures — totals and averages that cannot be traced back to any single person. This approach lets us improve the site without holding more personal detail than necessary.

Communication records are kept so we can maintain a consistent history of any ongoing conversation. If you contact us again weeks later, we can pick up where we left off instead of asking you to repeat yourself.

Protecting children's privacy

This website publishes gambling-related reviews and informational content, and it is not directed at minors. We do not knowingly collect personal information from anyone below the age of legal gambling in their jurisdiction. If you believe a child has submitted personal data through one of our forms, contact us through the options on the site so we can remove it. We take reasonable steps to delete any such information without undue delay once we become aware of it.

Cookies and similar technologies

Cookies are small files stored by your browser that help the site remember you between visits. We use them to save your preferences, keep the website functioning correctly, and measure how visitors move through our content. Some cookies are strictly necessary for basic operation, while others feed our analytics and help us understand which sections of the site are useful.

You can block or delete cookies through your browser settings at any time. Doing so will not lock you out of the site, but some features may not work as smoothly. For example, the site might forget your preferences, or certain interactive elements could behave unexpectedly.

Sharing your data

We do not sell personal information, and we have no interest in doing so. Data may be passed to trusted service providers only when they need it to do work on our behalf — hosting the website, running analytics, providing technical support, maintaining security, or powering our communication tools. Each provider receives only the minimum data required for the specific task, and we limit their use of it to that purpose. Where the law demands disclosure, we comply, but we do not hand over data for reasons outside these boundaries.

Security measures and their limits

We apply reasonable technical and organisational safeguards to protect the data we hold. Access to personal information is restricted to people who genuinely need it for their work. Our infrastructure is secured through standard practices, and we monitor our systems for signs of unauthorised access or unusual activity. Submitted information is handled under controlled procedures rather than left open to casual viewing.

No method of transmission over the internet, and no method of electronic storage, is completely secure. While we work to protect your data using commercially acceptable means, we cannot guarantee absolute security against every possible threat. You should also take your own precautions, such as using a strong password for any accounts you use and keeping your software updated.

Responsible gambling content

We process limited interaction data to improve the responsible gambling resources on this site. This means looking at how readers engage with safety-related articles and self-help materials, so we can keep that content clear, accurate, and genuinely useful. The purpose is to support informed decision-making about gambling, not to encourage further play. Where possible, we analyse this engagement in aggregated form so that individual reading habits are not identifiable.

Your rights over your data

Depending on the rules that apply to your location, you may be entitled to request a copy of the personal data we hold about you. You can ask us to correct anything that is inaccurate, to delete data where appropriate, or to restrict certain types of processing. Where we send promotional communications, you can opt out of receiving them at any time. To exercise any of these rights, use the contact options available on the website and describe what you need. We will respond within a reasonable time and will not penalise you for making such a request.

How long we keep information

We retain information only as long as it serves a genuine purpose. That may mean keeping records for ongoing communication, maintaining security logs, supporting analytics, or meeting legal obligations. When data no longer serves any of these functions, we delete it, anonymise it so it can no longer identify you, or archive it securely. The exact period depends on the type of data and the reason it was collected, and we do not hold anything longer than necessary.

Links to other websites

Our review pages may point you toward external sites, including casino operators, software providers, support organisations, and other informational resources. Once you leave this website, this policy no longer applies. We do not control what those third parties collect, how they use it, or how they protect it, and we accept no responsibility for their practices or their content. Before you share any personal information on an external site, read its own privacy policy and decide whether you trust it.

When this policy changes

We may revise this policy from time to time to reflect changes in how the website operates or to address new legal or technical developments. Each updated version becomes effective as soon as it is published on this page. If you continue to use the website after a revision is posted, we treat that as acceptance of the updated terms. We encourage you to check back here periodically so you stay aware of any changes that affect how your information is handled.

Getting in touch about privacy

If you have questions about this policy, about the personal data we hold, or about how your information is processed, send us a message through the contact options listed on the website. We will deal with your enquiry directly and will not redirect you to third parties unless the matter falls outside our remit. When you contact us, include enough detail for us to identify the issue, and we will take it from there.